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What is a Crisis?
A crisis is the imminent risk of death or serious damage. It can threaten you, people you care about, your organization, your property, your reputation and/or your future.
If and when the media discover the crisis, your skill in influencing how they report it - or decide not to report it - are key factors that determine the outcome.
The tone of the early stories usually hinges on how well reporters and editors know you, your understanding of media strategy, your experience and reflexes in dealing with journalists.
One of the most difficult steps in crisis management is making the decision that there is a crisis. Wait too late and you may not be able to save the sinking ship.
The Fraternity offers you the following resources to help you deal with a crisis:
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